Packaging / Container Continued

I have finally made a model of a box inspired by the geometric 6 sided elements of the necklace's
beads and metal clasp. After I made the bottom, I realized the box needed a center piece to hold
the necklace in place. This week I went in search of silver and red papers for the interior of the
box. The exterior will be done in black and white graphics to reflect the simplicity of the  black
and white jewelry piece. A touch of red on the exterior will hint at the red lined interior that will
enhance the positive-negative contrast of the necklace. Now to piece it altogether.




Model of six sided box with paper choices.



Box was inspired by the six sided beads.

                                                                                          



Color and graphic layout studies for inside and outside of box.

 

Packaging / Container

THE ASSIGNMENT: Design a package or container that supports and further develops
 the ideas from the creation of the postcard and branding task for my Venetian glass necklace.

DESIGN INTENT: My objective in designing an appropriate container for my Venetian glass
necklace is threefold: (1) brand identity, (2) configuration of the container and (3) storage
requirements of the glass necklace. I'm approaching brand identity by attempting to
incorporate the jeweler's geographic origins which have everything to do with his glass
blowing craft and the simplicity and elegance of his product. The container itself should
provide protection for the necklace and be a reusable package to store the necklace
as well as a travel keepsake. Thus, it should have a flat profile to fit nicely into a suitcase.
Because the necklace is glass, it needs protection. It also needs to be stored in a circular
configuration so that the glass beads do not cut through the wire on which they are strung.



The next sketch model I will be constructing.

SKETCH MODELS: In the various sketch models below I have been exploring different geometric configurations of the bead shape as container shape. I will be continuing this until I reach the right
solution and size for the packaging.



Sketch models I have explored to date.



BRANDING

ASSIGNMENT: The intent of this exercise is to develop the optimal graphic strategy for representing an object in a way that highlights its unique qualities, assets and potential uses.

DESIGN INTENT: My object is a Venetian glass necklace crafted by a native Venetian, internationally known, glass blower whose studio is on the island of Murano. I wanted to represent the origins of this piece graphically as well as indicate that it is a statement piece of jewelry on its own. By choosing a recognizable Venetian landmark, San Marco Square, I was able to achieve its origins. Representing the necklace as fireworks over Venice gave it a special and spectacular presence in the composition. The motion of the necklace reflects the swirling quality of a fireworks display that one has to crane one's neck to visually take in. I reiterated the composition of  the necklace from my POSTCARD but intentionally reversed the positive-negative elements to achieve the night sky being lit up by the contemporized pyrotechnics.

MEDIUMS:  Cut and paste paper, photography, Photoshop, Power Point. Photo courtesy
of  Bergstresser Images.



Initial concept sketch.





Cut and paste original



Final branding piece.







                         .                                                                              

                                                          

Postcard

THE ASSIGNMENT: Identify your object of choice. Make a postcard expressing your
reflection/analysis of the design/object using the written and graphic languages.

OBJECT: A Venetian glass statement necklace.
                  
DESIGN INTENT: To create a postcard using the strength of the design elements of the necklace
itself, i.e. positive negative elements, contrast, rhythm, simplicity, retpetition contemporary
design, matte and shiny surfaces.

DESIGN PROCESS: Detailed photograph of the object. Grasping the sciara scuro elements
of the design. Creating a geometric pattern of the design. Creating a composition from the
sciara scuro imag and geometirc pattern..

POSTCARD: Combinig the design elements with font to give a contemporary portrayal of
the necklace and show its rhythmic motion and simple beauty.

MEDIUMS: Colored card stock, pen and ink, graphite, metallic pen, Photoshop and Powerpoint.

                                               

                                                                                                                                                                                

                                                                                  

Review of Andrea Joseph's Sketchblog;andreajoseph24.blogspot.com/







Adrea writes, "...hidden in the drawing is a little cat.
Can you spot him?"

Andrea's Boston Jim



Perusing Andrea Joseph's Sketchblog is like turning the pages of a beautifully designed book. It is well organized, clean and readable with lively and interesting narrative, well drawn sketches and illustrative photographs. With the understated right hand column of information, the emphasis is placed on the main body of the blog, the sketchbook. The site is not compromised with extraneous information but simply lists her 'previous posts', 'archives', 'beloved links', 'blogroll', 'friends' and 'sites I like'. Her profile is minimal but her personality shows through in her artistic expressions.