ASSIGNMENT: The intent of this exercise is to develop the optimal graphic strategy for representing an object in a way that highlights its unique qualities, assets and potential uses.
DESIGN INTENT: My object is a Venetian glass necklace crafted by a native Venetian, internationally known, glass blower whose studio is on the island of Murano. I wanted to represent the origins of this piece graphically as well as indicate that it is a statement piece of jewelry on its own. By choosing a recognizable Venetian landmark, San Marco Square, I was able to achieve its origins. Representing the necklace as fireworks over Venice gave it a special and spectacular presence in the composition. The motion of the necklace reflects the swirling quality of a fireworks display that one has to crane one's neck to visually take in. I reiterated the composition of the necklace from my POSTCARD but intentionally reversed the positive-negative elements to achieve the night sky being lit up by the contemporized pyrotechnics.
MEDIUMS: Cut and paste paper, photography, Photoshop, Power Point. Photo courtesy
of Bergstresser Images.
of Bergstresser Images.
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| Initial concept sketch. |
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| Cut and paste original |
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| Final branding piece. |
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